It's your team. Only in Brazil
We build and lead senior, multidisciplinary teams in Brazil for companies scaling in the U.S. and Europe.
Not outsourcing. It's your team.
Brand New Edge builds and leads senior, multidisciplinary teams in Brazil for U.S. and European companies that need to scale, without the cost, slowness and limits of local hiring.
Not recruitment. Not staffing. An operational partner that delivers complete, integrated teams: product, engineering, design, marketing, DevOps, QA and data.
We work as one team with yours, peer to peer with founders and CTOs.
Platforms adopted by CVS Health. Products that drove two acquisitions.
Ed Seminari
Brand New Edge was built on 30+ years of building and leading product, engineering, design and marketing teams, from lean startups to 50-person international organizations, from São Paulo to the U.S. in New York or Silicon Valley, and Europe.
Ed Seminari founded Brand New Edge with one belief: the best teams aren't hired. They're assembled, led, and shaped by someone who's done it before. Not a vendor. The person who owns the outcome.
Our path runs from working with brands like Sony Ericsson, Coca-Cola, Tetra Pak, the United Nations, CVS Health, and more.
We've been building teams for U.S. and Canadian companies since 2016. The model evolved. The commitment didn't.
Partners, not providers
Collaborating with this team was a seamless experience. Their dedication and expertise were crucial in developing a platform that not only met but exceeded our expectations.

One of the most rewarding aspects of this project was the seamless collaboration between the teams. Their expertise and dedication were instrumental in bringing our vision to life.

I have found this team to be very professional and a dependable partner in all our interactions. Quality of deliverables has been excellent, and they will always remain a trusted partner for Spectramedix.

