Brand New Edge
Brand New Edge
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Who we are

It's your team. Only in Brazil

We build and lead senior, multidisciplinary teams in Brazil for organisations scaling in the U.S., UK and Europe.

Who we are

Not outsourcing. It's your team.

Brand New Edge builds and leads senior, multidisciplinary teams in Brazil for U.S., UK and European organisations that need to scale, without the cost, slowness and limits of local hiring.

Not recruitment. Not staffing. An operational partner that delivers complete, integrated teams: product, engineering, design, marketing, DevOps, QA and data.

Partnership, not vendoring

We work as one team with yours, peer to peer with founders and CTOs.

Proof over promises

Platforms adopted by CVS Health. Products that drove two acquisitions.

Ed Seminari
The founder

Ed Seminari

Founder & CEO

Brand New Edge was built on 30+ years of building and leading product, engineering, design and marketing teams, from lean startups to 50-person international organisations, from São Paulo to the U.S. in New York or Silicon Valley, and Europe.

Ed Seminari founded Brand New Edge with one belief: the best teams aren't hired. They're assembled, led, and shaped by someone who's done it before. Not a vendor. The person who owns the outcome.

Our path runs from working with brands like Sony Ericsson, Coca-Cola, Tetra Pak, the United Nations, CVS Health, and more.

We've been building teams for U.S., UK and European companies since 2016. The model evolved. The commitment didn't.

In their words

Partners, not providers

Collaborating with this team was a seamless experience. Their dedication and expertise were crucial in developing a platform that not only met but exceeded our expectations.

Sanjaya Kumar
Sanjaya Kumar
CTO · Smart Monitor

One of the most rewarding aspects of this project was the seamless collaboration between the teams. Their expertise and dedication were instrumental in bringing our vision to life.

Leo Nacelli
Leo Nacelli
CTO · Akeso Occupational Health

I have found this team to be very professional and a dependable partner in all our interactions. Quality of deliverables has been excellent, and they will always remain a trusted partner for Spectramedix.

Amol Kalra
Amol Kalra
Director of Delivery and Quality Assurance · SpectraMedix