Perspectives Beyond the Edge

News

Perspectives Beyond the Edge

Articles, insights and thinking from the Brand New Edge team and the markets we build in.

Benefits of agile methodologies in digital product development

Agile methodologies have transformed how teams build software. Discover why high-performing teams adopt Agile, and how Brand New Edge applies these principles to deliver real value for clients in the US and Canada.

Brand New Edge

Design Thinking in Practice: Eduardo Seminari presents a human-centered approach

At Brand New Edge's most recent event, Eduardo Seminari shared how Design Thinking can transform digital product development, placing the human being at the center of every decision.

Brand New Edge

Design Thinking and digital products: a necessary relationship

Successful digital products are born from a deep understanding of their users. Explore how Design Thinking became indispensable for teams building solutions with real market impact.

Brand New Edge

Nearshore teams in 2026: why mid-market companies are building teams in Brazil

The world of work has changed for good. In 2026, mid-market companies across the U.S., Canada, and Europe are discovering Brazil as a strategic destination for building product, design, and engineering teams.

Brand New Edge

Design outsourcing: how it works and its advantages

More American and Canadian companies are choosing design outsourcing with specialist teams in Brazil. Understand how this model works, the real advantages, and what to consider when choosing a partner.

Brand New Edge

What makes a Product Manager fundamental to a product's success

The Product Manager is often described as the CEO of the product, but what does that mean in practice? Understand the PM's strategic role and why the right hire can make or break a product's growth.